Wait A $270 iPad?

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Apple has never been the budget friendly option when it comes to tech. So its is quite paradoxical when Apple releases a product that doesn't cost an arm and a leg it is really surprising. This is exactly what Apple did with the 2017 iPad. A $330 iPad which is just a an iPad, an iPad for the average user.
No it doesn't have Apple pencil support nor does it have a Pro Motion display or a beefed up processor. But it sold well, it sold so well that it single handedly helped in improving the iPad sales( With some help from the  10.5 inch iPad Pro), Now they're planning on bringing out a $270 iPad

Why Cheaper Is Better When It Comes To iPads

Unlike smartphones people arent that heavily reliant on iPads, You use your iPhone for everything under the sun from photography to gaming to texting. In comparison the average user doesn't use the iPad as much. You watch a bit of Netflix maybe some light browsing. Thats about it. This can be done by pretty much any iPad released in recent memory. This provides people with less incentive to upgrade their iPads. The upgrade cycle for an iPad is really long, too long for Apple's liking. So when Aplle came out with the $330 iPad it gave an opprutunity to all the people who were on the fence about buying a new iPad to upgrade without breaking the bank. From a consumer stand point it does everything you'd want it to and it is decently spec-ed out for an iPad.Apple is looking to continue their newfound monemtum in the iPad segment with the rumoured $270 iPad. Needless to say this new cheaper iPad will help Apple push the iOS platform in developing countries.

Looking At The Education Market

 

Apple was once synonymous with the classroom, lately Apple's classroom dominace has been challenmged by Google with it's affordable Chromebook lineup and to an extent they've been successful. We've seen Apple's lead in the education market erode over the past few years. The Chromebook while a capable device is pretty much a brick without an internet connection and an Chromebooks aren't as inutitive as an iPad in an classroom environment. Coloring excersies or reading excersies are much more natural and fluid on an iPad. But the prohibitively high price of recent iPads have been hinderances in helping the iPad make innroads into the education sector. With this cheap iPad all of that stands to change. A capable device at sucha  low price point will make iPads attractive to educational institutions once again. This startegy is clearly working and can be seen in Apple's higher sales figures for the iPad and that recently Ohio State University partnered with Apple to being out an app that makes it easier for studnts to access academic and non-academic resources on the campus. After years of decline were finally begining to see Apple's infulence in the educational sphere grow.

Looking at all of this it does makse sense for Apple to bring out a cheaper iPad in 2018. 

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